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young people for a very long time, I do not want to see any alcohol advertised to them, especially when they are in sporting facilities or outside a school, as Deputy Rice said. That is why those bans are in place. Even if it says 0.0 beside … drink a 0.0 beer. There is no alcohol in it. What is the big deal?" Years ago, we used to talk about gateway drugs. This is a gateway - this is saying 0.0 is fine, so you can drink it. We need to have a debate here because what

remain high and are a concern. When it comes to our children, our 2024 European School Survey Project on Alcohol and Other Drugs found positive trends compared to their previous 2019 survey. According to the 2024 survey, 66% of 15- and 16-year-olds surveyed had consumed alcohol … buses and trains, and in or near schools and crèches. Advertisements for alcohol are also banned in a venue while a sports event is taking place and at events aimed particularly at children. Children’s clothing that is branded with an alcohol product, or which promotes alcohol consumption

opportunity to deal with the issue of advertising. Over the years, if we go back long enough, within my lifetime, I can remember sports events being sponsored by alcohol, cigarettes and many things which have now become very much unacceptable. In Ireland, we have the particular issue … need for a wider conversation about alcohol. From time to time, I think an awful lot of people get worried about the impact drugs have - whether we are talking about benzos, tablets of all forms, cocaine, crack cocaine or heroin - and the detrimental impact they have on whole

match, we have the Heineken Cup or the Guinness Six Nations. All of the big alcohol brands are linking it to sport, and they continue to do it. The Tánaiste also said that the industry had lobbied and hoped to stall and delay projects. That is what … quote some of it, if it is helpful. In 2026, a research paper was published in the International Journal of Drug Policy, entitled: "'I just saw the alcohol brand, I never really thought of the zeros': young people's views of NoLo and alibi alcohol sponsorship". Children