Questions

1136. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science in respect of the “Build Back Home” advertising campaign in 2024 and 2025:to state the procurement route used for each element of the campaign, including creative development, production, media planning and media buying; to confirm whether an Office of Government Procurement framework agreement was used; and…

1137. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science to provide, in euro terms, the total media expenditure per channel for the “Build Back Home” campaign in 2024 and 2025 respectively, including digital audio, social media, outdoor, digital display and video; to reconcile the percentage breakdown provided in his previous reply for 2025, where the channel spli…

1138. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science whether a post-campaign evaluation, value-for-money assessment, cost-benefit analysis, or internal review was completed in respect of the “Build Back Home” advertising campaign in 2024 and 2025; if so, to provide the date completed, the author, the methodology used, and the principal findings; and if he will…

1139. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science to set out the evidential basis and methodology used by his Department to describe the “Build Back Home” campaign as having had a contributory effect on increases in the construction workforce, the specific CSO series and tables relied upon; the definitions used by the Department for “All Construction Workfo…

622. Deputy Matt Carthy asked the Minister for Further and Higher Education, Research, Innovation and Science the amount expended by his Department and by each agency for which he is responsible on advertising, promotion, advertising companies and external communications companies or consultants in 2025 and the expected costs for 2026, in tabular form; and if he will make a statement on the matter. [11353/26]

1243. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science the number of Irish citizens who returned to the State as a direct or indirect result of the “Build Back Home” advertising campaign run by his Department in 2024 and 2025, respectively; the methodology used by his Department to measure campaign outcomes; and if he will make a statement on the matter. [9491/2…

1244. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science whether his Department carried out any cost-benefit analysis, value-for-money assessment, or post-campaign evaluation in respect of the “Build Back Home” advertising campaign conducted in Canada, Australia, and the United States in 2024 and 2025; whether any key performance indicators were set in advance; an…

1245. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science the procurement process used for the “Build Back Home” advertising campaign in 2024 and 2025; the advertising channels utilised, including digital platforms, recruitment platforms, and media buys; the total expenditure per channel; and if he will make a statement on the matter. [9493/26]

2596. Deputy Matt Carthy asked the Minister for Further and Higher Education, Research, Innovation and Science the amount expended on advertising and promotion in his Department, and within each agency for which he is responsible, for 2022 to 2024, by year and budgeted for 2026; and if he will make a statement on the matter. [75215/25]

506. Deputy Cathal Crowe asked the Minister for Further and Higher Education, Research, Innovation and Science the details of the range of countries in which his Department are currently running a public relations campaign to attract Irish tradespeople to return home; the incentives which will be in place for these persons if they return home; and if he will make a statement on the matter. [62414/25]

491. Deputy Johnny Guirke asked the Minister for Further and Higher Education, Research, Innovation and Science the amount spent in the past five years on advertising campaigns to encourage Irish emigrants to return home, by year, in tabular form; and if he will make a statement on the matter. [60729/25]

2158. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science the total amount expended to date on the advertising campaign described in the media as costing nearly €450,000 to entice Irish construction workers abroad to return home, including a breakdown of expenditure by market (United States, Canada, Australia, New Zealand, and the United Kingdom); the number of wor…

2159. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science having regard to reports that nearly €450,000 was spent on a campaign to attract Irish construction workers home from abroad, the number of those workers that have actually taken up employment in Ireland as a result of the campaign; the criteria being used by his Department to measure the campaign’s success …

2160. Deputy Ken O'Flynn asked the Minister for Further and Higher Education, Research, Innovation and Science if an assessment was undertaken of the opportunity cost of spending nearly €450,000 on advertising to attract emigrant workers, rather than on upskilling or retention initiatives for those already working in Ireland; if a cost-benefit or return-on-investment analysis was completed before the campaign’s launc…